Wella EIMI Velvet Amplifier Smoothening Styling Primer 50 ml / 1.69 fl oz


EIMI Velvet Amplifier Smoothening Styling Primer is t he perfect base for any style. It improves hair manageability and styling control for smooth, responsive styling.

SKU: WVA Categories: ,



The Wella EIMI range allows you to express your styling skills and each client’s individuality, interpreting the latest global trends in your own way, setting new accents of style and originality. EIMI moulds and empowers, shapes and inspires and is, in a word, individuality.

This soft, velvety primer is the perfect base for any hair style. Hair manageability is improved and this primer makes for smooth, perfect styling.

  • Gives long lasting hold to hairstyles
  • Suitable for all hair types, and lengths
  • Hold level 1
  • Luxurious hair serum developed by the professionals


  • Apply a few drops on to the palms of your hands, and apply before styling.
  • Style as usual.



Wella AG is a major German hair care company headquartered in Darmstadt, Germany. Founded in 1880 by Franz Ströher, it specializes in hair care, styling and colorants sold to individuals as well as hairdressers and was controlled by Procter & Gamble from 2003 until it was sold to Coty, Inc